WordPress SEO

A Great Solution For Small Businesses to Cost-effectively Compete Against Their Bigger Competitors (If Done Correctly).

WordPress and other CMS platforms (Drupal, Joomla, etc) have created an easy way for small businesses to create great looking websites in a flash (No, not Adobe FLASH the vector graphics and animation platform, that would be a big no-no in terms of SEO). Well, “flash” might be overstating it – but it is sure a lot faster than custom coding an entire website from scratch. And that ease of implementation has allowed a lot of small companies and start-ups to get a web presence created quickly. In fact it was estimated that by the end of 2013 there were more than 10 million websites using the WordPress platform.

But while creating the initial site is simple – optimizing it to appear in the search engines is a bit more of a challenge. Especially when people spend an afternoon googling “SEO” and think they’ve become an expert in the field. Trying to optimize your own site without really knowing what you’re doing is a great way to make sure your website NEVER ranks in google and makes you essentially invisible to web searches. That’s not a shameless plug to convince someone to hire us – it is just a good advice. It would be like trying to rewire your whole house after watching a couple youtube videos. A recipe for disaster.

WordPress clients have quickly grown to become the majority of our business. And that’s fine with us – of all the CMS platforms out there, we like working with WordPress the best. Optimizing the look and feel of a site is much much easier on it (in our opinion) than any of the other CMS options. So whether you’re looking to confirm we know what you’re doing – or you’re hoping to do a little search engine optimization tinkering on your own – here are a few best practices to keep in mind:

Duplicate content. WordPress (and blogging based platforms) makes it far to easy to create a whole lot of duplicate content really really quickly. As any afternoon session of SEO googling will inform you – Google (and all the search engines, really) hate duplicate content. They view it like cheating … even if you are just duplicating your own content. Unfortunately, the way wordpress is structured, they have a ton of built in ways to sort content: author, category, tag, date, etc. That means there are pages within your site that show all of the same (duplicate!) content depending on how a user is searching. This is not good in terms of Google’s ranking algorithm. Making sure those duplicate content pages aren’t being indexed is a great idea and can be done if you know what you are doing.

Titles and Meta Descriptions. The very basics of SEO. Just using wordpress out of the box can make it easy to get this basic stuff wrong. Obviously you want titles and descriptions that are relevant to the content of your page. And you’re gonna want to go ahead and not keyword stuff your titles or descriptions, either. But those concepts are mainly advanced common sense and not unique to WordPress. With WordPress you really want to make sure you’re not creating duplicate (are you seeing a theme here) meta data. By not creating unique titles and descriptions for each page – you risk wp just putting in your site name or tagline or filling it with a block of text pulled form your page. Having all your titles be the same is an SEO no no, so putting time into creating unique titles and meta descriptions for each page is well worth the effort.

Of course, this is truly just scratching the surface. But these concepts are essential to get in place first before any more advanced optimizations can be implemented. For us, wordpresss search engine optimization goes far beyond simply blocking the indexing of duplicate content and writing good titles and descriptions I mean, we only touched on title tags, let’s not forget about the other great tags like: alt, bold, h1, h2, schema, and og. There’s code optimization to increase page speed, user engagement, and lower bounce rates. There is “latent semantic indexing” and “natural langugage processing” to help make sure you don’t get flagged by Google for over-optimizing. There’s keyword densities to analyze and crosscheck with your targeted keyword lists. And recoding page templates to make sure a word like “Home” isn’t the most important thing on a page. The list goes on and on. And that’s only for on-site optimization!

If you’re still thinking about tackling WordPress SEO on your own, remember that domain age is still the coin of the realm and it can’t be faked. If you’re a new site, it’s gonna be hard to rank well until your site has existed for awhile. So keep that in mind and don’t be discouraged. But if you’re looking for someone to tackle optimizing your wordpress site for you – give us a call or drop us a line with our contact form. We’re experts at optimizing wordpress – so let us worry about your SEO, and that way you can spend your time on growing your business and providing the best possible service to your customers.

SEO and SEM, WordPress Tips and Tricks

  1. Annette
    May 12, 2014 8:42 am | #1

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