Archive
When Redesigning a Website is a Financial No-brainer
There are many factors that can go into the calculation of whether or not to redesign and/or update a company website. Factors such as “mobile compatible” or “search engine friendly” have dominated this calculation in the past couple of years and will continue doing so for at least the next few years. But a metric [Read More…]
Two Google April Fools Jokes – One Intentional and One Not. Outrage Ensues From Both
There was much panic among small business owners today … in what some speculated was an unintentional April Fools joke played on them by the 500 billion dollar company Google. No, I am not talking about the highly publicized Google Gmail April Fool’s prank that Google purposefully did and then later pulled because of complaints. [Read More…]
To “www” or not to “www”. The Canonical Conundrum
Here is an interesting client question we received the other day. I thought we would turn into our latest blog posting. The names and URL have been changed to protect the innocent. Hi Eric, Jimmy and I want to know if it’s a new “fad” to take the “www” off of the website. We always [Read More…]
When Over Relying on Call-Tracking Data Becomes Harmful
A couple of different issues have come to light in recent months and they highlight just how messy and murky online advertising is becoming. The first issue has to do with how most marketing companies now incorporate some from of Google pay-per-click into their advertising solution. Many times however, the customer is completely unaware of [Read More…]
On Net Neutrality, NSTIC, and SEO.
A lot of ink has been used lately covering all the facets of the “Net Neutrality” debate. In particular, everyone from small time bloggers to major news organizations are covering the FCC and whether or not the Internet is going to become more of a pay to play service. But while catch-phrases like “fast lane” [Read More…]
Industry Qualifications
We are pleased to announce that we have achieved Qualified Google Advertising Professional status and have been awarded "Ambassador" status from Yahoo.com for their Search Marketing program.
