Home > SEO and SEM > Improving Bounce Rates Can Dramatically Improve Effective Website Traffic

Improving Bounce Rates Can Dramatically Improve Effective Website Traffic

April 6, 2010

There are many ways to increase traffic to your website. Greater visibility in the search engines organically, pay-per-click search engine traffic, social media referral traffic, direct marketing or any of the millions of other non-search related listings that produce referral traffic. Examples of this non-search related traffic would be click-through traffic from sites like Yellowpages or Dexknows or Craiglist or any of the other millions of directory sites that can bring a visitor directly to your website. These are all easily understandable sources of increased traffic to your website and they take varying degrees of time, money and marketing to achieve.

But what many people don’t realize is that there is traffic and then there is effective traffic. Traffic that comes to your site and then immediately leaves without staying is called a bounce and every type of traffic will produce a different bounce rate depending on how well the referring site matches the visitor with the content and interest of your website. A floral shop referring visitors from its site to your site which is an Auto Body shop may produce a very high bounce rate for you. There are many obvious reasons why this might be the case. A website that sells auto tools that then refers its visitors to your Auto Body shop will have a better chance at producing relevant or highly motivated traffic and that referred traffic should have a lower bounce rate … provided of course that the Auto Body shop site is functional and doesn’t look terrible.

Anyway I think you get the idea. The effective website traffic to your website is your Total traffic – (Total traffic * bounce rate). Thus one can greatly improve their effective web traffic merely by improving their site’s bounce rate. If your site is getting alot of traffic but has a very high bounce rate, say something over 60% a wiser marketing initiative for your company might be to work on reducing your website’s bounce rate. Or at least analyze why it is you have such a high bounce rate.

To illustrate this the graph below shows the total monthly traffic coming to a website located within the state of Washington along the blue line and the monthly average bounce rate for the entire site is indicated by the red line. In the most current month the bounce rate is dramatically cut in half, due to the exceptional effort and guidance by a company such as say …. SlickRockWeb.

graph01

Because of this dramatic improvement in the website’s bounce rate, even though the total monthly traffic actually goes down slightly from March to April, the effective traffic (shown below in green) goes up dramatically. This reduction in bounce rate produces the highest effective traffic levels in the past 9 months even though total traffic is only 60% of what it was 6 months earlier. It doesn’t take a rocket scientist to understand that this increase in effective traffic will correspond to an increase in sales.

graph02

The moral of the story is make sure you know what your site’s bounce rate is and make sure you have a company strategy in place to analyze the monthly bounce rate and compare it to industry averages to make sure you are not losing significant amounts of effective web traffic every month.

From this simple example it is clear why having an SEO expert like SlickRockWeb as a partner and resource is such a valuable asset to any successful business.

For more information about our proven SEO strategies call us at 1-800-975-5695.

Kind regards,

SlickRockWeb Inc. a leading provider of affordable SEO services“Bringing you business one click at a time.”

SEO and SEM

  1. Jeff Cross
    December 30, 2010 10:27 pm | #1

    I really appreciates your insights on increasing web traffic. Now, I know what kind of traffic I need to have.

  2. Beaulah Pfahlert
    January 30, 2011 9:09 pm | #2

    Here is a good article marketing site help those starting or needing another source.

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