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How Long Term SEO Efforts Produce Real Intrinsic Value for a Company

December 8, 2009

The value of organic search engine placement rankings (SERPs) for a particluar search phrase for a particular company can be measured in terms of replacement value. Below are examples of three high profile searches in Google and how to value their impact.

This is an ongoing effort that we are currently under contract for and this particular client was not ranking in the top 500 positions for any of these search terms when we first started. If we are ultimately able to produce top 5 rankings for these searches we will have produced tremendous intrinsic value for this company. The marketing value we discuss for each search term below is based on what it would cost to achieve the same visibility and traffic using only pay-per-click advertising. That also assumes no bidding increases over the next 12 months which is not very likely since we have been seeing year over year increases of 20% or more for pay-per-click bidding on specific search terms.

Three Examples and the Estimated Replacement Value Assigned to Them

Currently our client ranks #45 for “water conservation products” out of a total of 5,750,000 results.

A top 5 ranking for just this one keyword is estimated to bring about a $781.00 a month intrinsic marketing value to a website or about $10,000 per year in free advertising. (This of course doesn’t count any of the potential sales that could be generated)

Currently our client ranks #69 for “water saving shower heads” out of a total of 319,000 results.

A top 5 ranking for just this one keyword is estimated to bring about a $1616.00 a month intrinsic marketing value to a website or about $19,400 per year in free advertising. (This of course doesn’t count any of the potential sales that could be generated)

Currently our client ranks #130 for “low flow shower heads” out of a total of 257,000 results.

A top 5 ranking for just this one keyword is estimated to bring about a $4576.00 a month intrinsic marketing value to a website or about $54,900 per year in free advertising. (This of course doesn’t count any of the potential sales that could be generated)

From these examples it is clear why SEO services, such as what we offer, are in such hot demand right now and are so valuable to any business.

For more information about our proven SEO strategies call us at 1-800-975-5695.

Kind regards,

SlickRockWeb Inc. a leading provider of affordable SEO services“Bringing you business one click at a time.”

SEO and SEM

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