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Actively Managed SEO Strategies Produce Double Digit Returns on Advertising Investment

Recently, we analyzed 12 of our franchise clients where we actively manage and implement their SEO strategies and we compared them to 12 similar unmanaged franchisee sites. What we saw surprised even us. We found a 74% increase in year over year search engine generated traffic to our clients websites versus just a 2.5% increase in traffic to comparable sites that we did not actively manage (Figure 1). In fact we looked back five years at clients where we actively managed their SEO strategies and we could not find a client of ours that did not see at least a double digit increase in their search engine traffic after at least one year of effort.

Actively Managed SEO

Search engine generated web traffic is some of the most targetted and best converting web traffic a business can attract. These are potential customers ACTIVELY searching for you and trying to find your business and services. Our analytics research has found that active prospects will convert into customers at about 3x the rate of passive prospects that are passively targetted through banner ads, magazine ads and TV and radio advertising. Click through rates for web users are typically 10x higher for search engine advertising than for banner advertising. So as a general rule of thumb we recommend to all our clients that when budgeting their advertising dollars that they dedicate torwards search engine adversting strategies, such as SEO and SEM, at least an equal amount or up to 3 times as much as what they will spend towards traditional advertising expenditures (yellow pages, flyers, newspaper, radio ect).

If you don’t have a diversified advertising mix like this then you are probably not maximizing your advertising dollars.


For more information about our proven SEO strategies and Brand Protection call us at 1-800-975-5695.

Kind regards,

SlickRockWeb Inc. a leading provider of affordable SEO services – “Bringing you business one click at a time.”


  1. Oliver
    April 12, 2013 1:17 am | #1

    I really like your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you? Plz answer back as I’m looking to design my own blog and would like to find out where u got this from. thanks a lot

  2. Betty
    April 22, 2013 7:07 pm | #2

    Have you ever thought about publishing an e-book or guest authoring on other blogs?

    I have a blog centered on the same ideas you discuss and would really like to have you share some stories/information.

    I know my subscribers would value your work. If you are even remotely interested, feel free to send me an email.

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