Internet
Search Engine Submission / Search Engine Rankings:
 General
Search Engine Guidelines:
Following these general guidelines below will help search
engines find, index, and rank your site, which is the best
way to ensure you'll be included in the search engines results.
Even if you choose not to implement any of these suggestions,
we strongly encourage you to pay very close attention to
the "Quality Guidelines" below
which outline some of the illicit practices that may lead
to a
site being removed
entirely from the that engines index. Once a site has been
removed, it will no longer show up in results on that paticular
engine.
Design
and Content Guidelines:
- Make a site with a clear hierarchy and easy
to use navigational system. Every page should
be reachable from at least one static
text link.
- Use text links whenever possible. Search engine
crawlers cannot read javascript.
- Offer a site map to your users with links that
point to the important parts of your site. If
the site map is larger than 100 or so links,
you may want to break the site map into separate
pages.
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- Create a useful, information-rich site and write
pages that clearly and accurately describe your
content.
- Think about the words users would type to find
your pages, and make sure that your site actually
includes those words within it.
- Try to use text instead of images to display
important names, content, or links. Search
engines crawlers cannot recognize text contained
in images.
- catch
all email address
- Make
sure that your TITLE and ALT tags are descriptive
and accurate.
- Check for broken links and correct HTML.
- If you decide to use dynamic pages (i.e., the
URL contains a '?' character), be aware that not
every search engine spider crawls dynamic pages
as well as static pages. It helps to keep the parameters
short and the number of them small.
- Keep the links on a given page to a reasonable
number (fewer than 100).
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Technical
Guidelines:
- Use a text browser such as Lynx to examine your site,
because most search engine spiders see your site much as
Lynx would. If fancy features such as Javascript, cookies,
session ID's, frames, DHTML, or Flash keep you from seeing
all of your site in a text browser, then search engine
spiders may have trouble crawling your site.
- Allow search bots to crawl your sites without session
ID's or arguments that track their path through the site.
These techniques are useful for tracking individual user
behavior, but the access pattern of bots is entirely different.
Using these techniques may result in incomplete indexing
of your site, as bots may not be able to eliminate URLs
that look different but actually point to the same page.
- Make sure your web server supports the If-Modified-Since
HTTP header. This feature allows your web server to tell
search engines whether your content has changed since the
engine last crawled your site. Supporting this feature
saves you bandwidth and overhead.
- Make use of the robots.txt file on your web server. This
file tells crawlers which directories can or cannot be
crawled. Validate your robots.txt file to make sure it
has no errors in it and it is not accidentally blocking
the search engine crawlers.
- Understand and know how to use mod rewrites and 301 redirects
for moved content or for dynamically created pages from
content management systems (CMS).
Quality
Guidelines:
Specific
recommendations as described by the majority of the "Best
Practices" guidelines for the big three search engines
(Google, Yahoo, and MSN).
- Do not have any hidden text, hidden links or hidden images.
- Do not overuse any tiny text on the page.
- Do not overuse meta tags or use 'unknown' tags for
extra keywords.
- Do not load pages with irrelevant words.
- Do not submit to inappropriate categories (on directories).
- Do not use comment tags for the sake of adding keywords.
- Do not employ cloaking or sneaky redirects.
- Do not send automated queries to search engines.
- Do not create multiple pages, subdomains, or domains
with substantially duplicate
content.
- Avoid "doorway" pages created just for search
engines, or other "cookie
cutter" approaches such as affiliate programs with little or no original
content.
These quality guidelines cover the most common forms
of deceptive or manipulative behavior, but the search
engine may respond negatively to other misleading practices
not listed here, (e.g. tricking users by registering
misspellings of well-known web sites). It's not safe
to assume that just because a specific deceptive technique
isn't included on this page, search engines approves
of it. Webmasters who spend their energies upholding
the spirit of the basic principles listed above will
provide a much better user experience and subsequently
enjoy better ranking than those who spend their time
looking for loopholes they can exploit. For
more advanced SEO and SEM solutions please
call us Toll Free (866-486-7747) for more details.
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